Why I wore the shoes. At the Effie Awards last week, I wore incredibly colourful shoes. They were hard to miss: Christian Louboutins in more colours than are strictly necessary for one pair of feet. View Article
Bennett Agency Wins an Effie. Eight years of consistent brand building took Tasmanian Oak from commodity to category leader, and won an Effie at the 2026 Australian Effie Awards. View Article
Behind the idea: Richard Bennett Photography Rebrand. After 50 years of investing everything into the fearless pursuit of extraordinary endeavour and what he alone can capture and show us of the world, it was time to invest in a brand as extraordinary as his work. View Article
Introducing Tim Tim, our creative director lives and breathes design but we thought it would be good to know a bit more about him and his ambitions for the future. View Article
It’s all about simplicity: how to brief a graphic designer Clients that trust in the graphic designer’s process use a brief as a springboard to what the outcome could be rather than a constraint. View Article
Part 3: Be more baboon Tone of voice is fundamental to the business of brand building. At the very least it gives those writing for the company a set of bumper rails in the form of personality adjectives to ensure they all proceed in the same general direction. View Article
Part 2: Tone of voice should be a launchpad, not a straitjacket. Describing a brand’s tone of voice with just three or four ‘personality adjectives’ often limits those writing for it, when what it should really do is provide some inspiration. View Article
Part 1: Put some personality into your personality. The best tonal guides come from brands that really know themselves – why they do what they do, not just how they do it. Some of them have agencies that do the introspection on their behalf - the sort of agencies that take time to understand their client as well as their client’s business. View Article
Show and Tell: Asialink. A brief look into the creative process for Asialink and how we began to translate what the organisation stood for into a meaningful and compelling offer. View Article
